Stare at pictures and totally fool everyone into thinking you are reading.
Use the book as a tool to scoot about.
How to get a kid to love reading? I honestly think it is by starting them young. Read to them, let them see you reading, and just enjoy it. Books are fun. There are so many amazing and beautiful stories out there to be read. Books help us learn. They can teach so much. Don't reward reading. If reading becomes associated with money or prizes then it will never become truely enjoyable by that person or child. You gotta love reading for reading sake.
In other news I am planning on a building Max's library birthday party for his first birthday. No toys, just books. I think it will be perfect.